The Race Plan

Fill this out. Then publish it.

Your life gets better when you stop consuming it and start publishing it.

Every step has three things

Before you start

• Start with the end in mind. Write one line now: what will you sell, and to whom? Change it later.
• Rule 1. Everything you write must be true. Bold, wild and curious, and true.
• Rule 2. No next page until you’ve posted something. The point is the posting.

1. Audience. Take a stand.

Who it’s for

[Label naming their motion] who still [behavior] even though [stuck condition].

Type A doers, 25 to 55, stuck, sick and tired of being sick and tired, who know they’re meant for more.

Age range · Their mindset · Where they’re stuck · What they secretly believe · What they fear others will say

Who it’s not for

Not for people who [reversible stance]. It takes [what it requires]. If that changes, come back.

Not for people who blame, complain or consume instead of create. It takes doing what you said you’d do.

Stuck is a position. Victim is a stance.

A stuck person belongs. Someone who blames doesn’t, until they drop it, and they can drop it today. Exclude a choice, never a status: not broke, not old, not addicted.

Check it

• One person could read this and say “that’s me”
• Every not-for is a choice they can reverse today
• You’d say the not-for line to their face at their worst
• You named what they do now instead

If, then

2. Fear and Fuel. Two forces, one move.

Against

If nothing changes, by [time] you will [concrete cost].

The enemy is [one idea or habit], never [a group of people].

Fear: stagnation. Enemy: complacency, fitting in.

Toward

They run on [what they already do when they’re winning].

[Real witness] was [same place] and [verifiable thing they did].

Fuel: doing what you say. Inspiration: your best version.

The Move

Today: [one step, doable before the day ends].

Your creed: the one sentence you’d put on the wall.

“It’s not your fault, it’s your responsibility.”

Write six pairs. Every idea uses one

Enemy and inspiration correspond. Example: consuming ↔ creating.

3. Ideas. Start with what already won.

Your pillars, up to seven

Discipline, fitness, wealth, relationships, mind, AI and systems, creating.

Find outliers

Views ÷ the channel’s median. 5× or more is a working rule of thumb, not a law. List a channel’s last 30 videos, find the median, look for the ones far above it. If a format shows up on 3+ channels, it’s a pattern.

[Outlier title] worked at [multiple]× on [channel]. Shape kept: [format]. My topic: [pillar]. My proof: [receipt].

Outlier title · Views · × · Desire it proved · Pillar · Enemy ↔ Inspiration · Your proof (date, number, scene)

The gate

For [who]. They’d watch because [reason]. Only I can make it because [my receipt].

If, then

• No receipt: not your video
• Can’t state it in one sentence: scrap it
• Can’t title and thumbnail it: scrap it

Copy this, not that

• Copy the desire, tension, promise and format
• Never the words, script or thumbnail art
• Multiples show correlation, not a guarantee

4. Packaging. Long-form.

Pick one style

Title formulas that won most often, from 397 outliers

Write 5 titles, 55 characters or fewer, from 3+ formulas.

Hook, first 30 seconds, word for word

0–5 s match the click. 5–15 s the promise. 15–30 s the stakes.

Three thumbnails, three layouts

Face, one object, 3–5 words the title doesn’t say.

4. Packaging. Vertical: would they send it?

Formulas from 165 Reels outliers

One idea, 30–60 seconds, your face and voice in the first second.

Write

Five spoken hooks, under 12 words · Text on screen, 3–5 new words: label, stake, number, contrast, receipt · The line they’d send, by second 8

Who gets it, and why

Send this to [person] who [does this specific thing with you] [when].

“Send this to who you want to go to the gym with tomorrow.”

Eight send tests

• You can name who gets it
• They gain something usable
• The sender looks good
• There’s a line they’d adopt
• Awe, anger or useful anxiety
• A real moment recalls it
• It stands alone in a DM
• You risk something real

Never “send to 5 friends” or “tag 3 friends”. Instagram has said it won’t recommend content that asks for shares in a way that games the system, so earn the send.

5 and 6. Payoff and Money.

Payoff: the hook owes it

Heart: [one takeaway]. Promise: [title]. Ideas: [3–5]. Beats: [A] but [B], therefore [C].

Heart · Idea 1 · Idea 2 · Idea 3 · Surprise late · Their move today

The funnel picks the CTA

Your ladder. Start with the end in mind

Free thing · Small test · Main offer · Ongoing · High touch

Your scoreboard. Public, weekly, never deleted

Pieces shipped · Median views · Sends, saves · Average view time · Training days · Followers, subscribers · Emails · Conversations · Revenue · What failed

• Sell the doing: give away the method, sell the implementation.
• Sell small first. Ask real people before you build anything.
• Never promise income. Show your receipts, including the bad weeks. Ask an attorney before you sell.

Be your own critic. Then the 7-day sprint.

Score each step out of 100, against real winners

Under 75: rewrite once. Still under: bench it. If it isn’t true: kill it.

A score doesn’t predict a hit. It catches defects. Keep one wild idea a week that skips the ranking: critics punish the unusual.

The sprint: post 5 of 7 days. Prove you’re a doer.

Find one partner today. Send them this. You each owe the other a link by midnight.