A life measured in
miles, deals, and pages.
Triathlete. Man of faith. Avid reader. NYC broker since 2009 — my own firm since 2014. Now I design, code, and ship software in the open. The journey, documented daily.
How I got here
- 2009 Licensed in New York. Manhattan residential — cold calls, open houses, a market learned block by block.
- 2014 Founded my own firm. Broker to broker-owner. The business taught discipline; the books taught the rest.
- Daily Swim. Bike. Run. Triathlon keeps everything honest. Every session on Strava, live, below.
- Always Faith and the library. Scripture, biographies, craft — where the miles and deals get their meaning.
- Now Shipping software. Vibe coder, designer, data architect — building this platform with AI, in public.
In the feed
Such a blessed Thanksgiving, one we’ll never forget! First hosting at my parents in some t
Elon Musk’s Secret Texas Empire Will Shock You 🤯 #ElonMusk #Texas #Tesla #SpaceX #Starbas
Jay-Z Just Lost BILLIONS to a Guy Voting From Zoom Hashtags: #JayZ #NYC #Casino #Queens #M
LA Just Spent $3 BILLION on This Right Before the Olympics 😳 #LA #LosAngeles #Olympics #C
We discuss the recent acquisition of Anywhere Real Estate by Compass for $1.6 billion in a
Attendees came for the kitchen or love island…
If you’ve got a backpack and dreams… pick one.
My bike wants closure and quads know this isn’t Zwift.
Live & long-form
2:29:17
Day 53 - Vibe Coding Apps & SaaS Sites + Sober Day 29
1:38:37
Day 52 - Vibe Coding A Community Of Builders (Fable 5) + Sober Day 25
2:47:56
Day 51 - Vibe Coding A Community Of Builders | Sober Day 22
1:53:16
Day 50 - Vibe Coding A Community (Opus 4.8 High) + Sober Day 15
2:42:23
Day 49 - Vibe Coding A Community (Opus 4.8 High) + Sober Day 12
2:28:23
Day 48 - Vibe Coding A Community (Opus 4.8 High) + Sober Day 8
In your ears
Vibe coder. Designer.
Data architect.
This site, its writing engine, the training feeds — designed and built by me, pairing with AI. The business side lives at Botensten, where builders learn to own their software instead of renting it.
The writing, always growing
New essays on health, money, faith, and habits publish here continuously. Free to read, no funnel.
6 Lead Gen Strategies That Fill Your Pipeline
What's the single biggest lead generation mistake most businesses make?
Most businesses don't have a traffic problem. They have a conversion problem wearing a traffic costume. Thousands of monthly visitors can still leave a pipeline empty if there's no system connecting those clicks to an actual path toward becoming a customer.
The strategies below are drawn from leapyn.com's breakdown of lead generation tactics that connect marketing activity to real revenue—not vanity metrics like impressions or clicks.
How does SEO compare to outbound for lead quality?
SEO leads close at a 14.6% rate. Traditional outbound methods close at just 1.7%. That's not a marginal gap—it's a different category of lead entirely.
The reason is intent. When someone searches a question and finds your content, they've already identified themselves as someone with a problem you solve. They came to you. That changes every conversation that follows.
Articles
See all
How to Grow in Faith: a Daily Practice That Works
Grow in faith like fitness: small daily reps of prayer, Scripture, and service over a 60-90 day block. A practical, honest guide with a daily plan.
How Do You Develop a Strong Sense of Self?
Develop a strong sense of self by naming your values and keeping daily promises. A practical, values-driven guide backed by APA, NIMH, and Frankl.
How to Maintain a Minimalist Lifestyle: the Honest Answer
Maintain a minimalist lifestyle with a weekly reset, one-in-one-out, and a default-no on purchases. A repeatable system, not a one-time purge.
How to Declutter Your Life: The Honest, Practical Guide
Declutter your life one zone at a time: keep, donate, or trash in seconds. Start with real trash, remove more than you organize, and keep it clear.
What Is a Good LTV to CAC Ratio? The Honest Answer
A good LTV to CAC ratio is 3:1 or higher. Here's how to calculate it, industry benchmarks, and how to fix a bad ratio with real numbers.
How to Close More Deals in Sales: The Honest Playbook
Close more deals by qualifying harder, quantifying the buyer's cost of inaction, and removing risk. A build-in-public playbook with real numbers.
How to Automate Repetitive Tasks in Your Business
Automate repetitive business tasks by logging them for a week, scoring by time cost, and automating the top rule-based ones with no-code tools first.
Botensten · Venture Studio
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The studio behind BPI, iCharles, Todd & the AI council — idea to clickable prototype in ~5 minutes.
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Training, deals, faith, building — documented daily. Pick a channel.