A life measured in
miles, deals, and pages.
Triathlete. Man of faith. Avid reader. NYC broker since 2009 — my own firm since 2014. Now I design, code, and ship software in the open. The journey, documented daily.
How I got here
- 2009 Licensed in New York. Manhattan residential — cold calls, open houses, a market learned block by block.
- 2014 Founded my own firm. Broker to broker-owner. The business taught discipline; the books taught the rest.
- Daily Swim. Bike. Run. Triathlon keeps everything honest. Every session on Strava, live, below.
- Always Faith and the library. Scripture, biographies, craft — where the miles and deals get their meaning.
- Now Shipping software. Vibe coder, designer, data architect — building this platform with AI, in public.
In the feed
Such a blessed Thanksgiving, one we’ll never forget! First hosting at my parents in some t
Elon Musk’s Secret Texas Empire Will Shock You 🤯 #ElonMusk #Texas #Tesla #SpaceX #Starbas
Jay-Z Just Lost BILLIONS to a Guy Voting From Zoom Hashtags: #JayZ #NYC #Casino #Queens #M
LA Just Spent $3 BILLION on This Right Before the Olympics 😳 #LA #LosAngeles #Olympics #C
We discuss the recent acquisition of Anywhere Real Estate by Compass for $1.6 billion in a
Attendees came for the kitchen or love island…
If you’ve got a backpack and dreams… pick one.
My bike wants closure and quads know this isn’t Zwift.
Live & long-form
2:29:17
Day 53 - Vibe Coding Apps & SaaS Sites + Sober Day 29
1:38:37
Day 52 - Vibe Coding A Community Of Builders (Fable 5) + Sober Day 25
2:47:56
Day 51 - Vibe Coding A Community Of Builders | Sober Day 22
1:53:16
Day 50 - Vibe Coding A Community (Opus 4.8 High) + Sober Day 15
2:42:23
Day 49 - Vibe Coding A Community (Opus 4.8 High) + Sober Day 12
2:28:23
Day 48 - Vibe Coding A Community (Opus 4.8 High) + Sober Day 8
In your ears
Vibe coder. Designer.
Data architect.
This site, its writing engine, the training feeds — designed and built by me, pairing with AI. The business side lives at Botensten, where builders learn to own their software instead of renting it.
The writing, always growing
New essays on health, money, faith, and habits publish here continuously. Free to read, no funnel.
6 Lead Gen Strategies That Fill Your Pipeline
What's the single biggest lead generation mistake most businesses make?
Most businesses don't have a traffic problem. They have a conversion problem wearing a traffic costume. Thousands of monthly visitors can still leave a pipeline empty if there's no system connecting those clicks to an actual path toward becoming a customer.
The strategies below are drawn from leapyn.com's breakdown of lead generation tactics that connect marketing activity to real revenue—not vanity metrics like impressions or clicks.
How does SEO compare to outbound for lead quality?
SEO leads close at a 14.6% rate. Traditional outbound methods close at just 1.7%. That's not a marginal gap—it's a different category of lead entirely.
The reason is intent. When someone searches a question and finds your content, they've already identified themselves as someone with a problem you solve. They came to you. That changes every conversation that follows.
Articles
See all
How to Be More Persuasive in Conversations: the Honest Guide
Be more persuasive in conversations: listen first, tell one specific story, back it with evidence, ask real questions, and stay collaborative.
How Do I Market Myself as a Solopreneur? The Playbook
Market yourself as a solopreneur by owning one channel, publishing weekly proof of your work, and getting found in search. A tactical operator playbook.
How to Design an Effective Onboarding Process
Design effective onboarding by getting users to their first real win fast. Map the aha moment, cut steps, and measure activation, time-to-value, and retention.
How to Measure Marketing Campaign Effectiveness
Measure marketing campaign effectiveness by tying spend to revenue with ROAS, CAC, and LTV, plus UTM tracking, a baseline, and a holdout test for true lift.
How Much Can a Solopreneur Earn? The Honest Numbers
Most solopreneurs earn $43,000-$70,000 a year. See median vs average income from IRS, Census, Stripe, and HubSpot data, plus how to earn more.
How Do I Make Friends as an Adult? The Honest Answer
Making friends as an adult takes about 50 hours together for a casual friend. Here's the exact system: proximity, repetition, and honest initiation.
How to Deal With Conflict in a Relationship: The Honest Answer
Deal with relationship conflict by calming your body first, avoiding the Four Horsemen, and raising one issue softly. A practical, research-backed guide.
Botensten · Venture Studio
Ideas, built fast.
The studio behind BPI, iCharles, Todd & the AI council — idea to clickable prototype in ~5 minutes.
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What the AI & search bots fetch most.
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Building in public — AI, real estate, triathlon, faith. One dispatch when something ships.
Follow the journey.
Training, deals, faith, building — documented daily. Pick a channel.