A life measured in
miles, deals, and pages.
Triathlete. Man of faith. Avid reader. NYC broker since 2009 — my own firm since 2014. Now I design, code, and ship software in the open. The journey, documented daily.
How I got here
- 2009 Licensed in New York. Manhattan residential — cold calls, open houses, a market learned block by block.
- 2014 Founded my own firm. Broker to broker-owner. The business taught discipline; the books taught the rest.
- Daily Swim. Bike. Run. Triathlon keeps everything honest. Every session on Strava, live, below.
- Always Faith and the library. Scripture, biographies, craft — where the miles and deals get their meaning.
- Now Shipping software. Vibe coder, designer, data architect — building this platform with AI, in public.
In the feed
Such a blessed Thanksgiving, one we’ll never forget! First hosting at my parents in some t
Elon Musk’s Secret Texas Empire Will Shock You 🤯 #ElonMusk #Texas #Tesla #SpaceX #Starbas
Jay-Z Just Lost BILLIONS to a Guy Voting From Zoom Hashtags: #JayZ #NYC #Casino #Queens #M
LA Just Spent $3 BILLION on This Right Before the Olympics 😳 #LA #LosAngeles #Olympics #C
We discuss the recent acquisition of Anywhere Real Estate by Compass for $1.6 billion in a
Attendees came for the kitchen or love island…
If you’ve got a backpack and dreams… pick one.
My bike wants closure and quads know this isn’t Zwift.
Live & long-form
2:29:17
Day 53 - Vibe Coding Apps & SaaS Sites + Sober Day 29
1:38:37
Day 52 - Vibe Coding A Community Of Builders (Fable 5) + Sober Day 25
2:47:56
Day 51 - Vibe Coding A Community Of Builders | Sober Day 22
1:53:16
Day 50 - Vibe Coding A Community (Opus 4.8 High) + Sober Day 15
2:42:23
Day 49 - Vibe Coding A Community (Opus 4.8 High) + Sober Day 12
2:28:23
Day 48 - Vibe Coding A Community (Opus 4.8 High) + Sober Day 8
In your ears
Vibe coder. Designer.
Data architect.
This site, its writing engine, the training feeds — designed and built by me, pairing with AI. The business side lives at Botensten, where builders learn to own their software instead of renting it.
The writing, always growing
New essays on health, money, faith, and habits publish here continuously. Free to read, no funnel.
6 Lead Gen Strategies That Fill Your Pipeline
What's the single biggest lead generation mistake most businesses make?
Most businesses don't have a traffic problem. They have a conversion problem wearing a traffic costume. Thousands of monthly visitors can still leave a pipeline empty if there's no system connecting those clicks to an actual path toward becoming a customer.
The strategies below are drawn from leapyn.com's breakdown of lead generation tactics that connect marketing activity to real revenue—not vanity metrics like impressions or clicks.
How does SEO compare to outbound for lead quality?
SEO leads close at a 14.6% rate. Traditional outbound methods close at just 1.7%. That's not a marginal gap—it's a different category of lead entirely.
The reason is intent. When someone searches a question and finds your content, they've already identified themselves as someone with a problem you solve. They came to you. That changes every conversation that follows.
Articles
See all
Venture Capital vs Bootstrapping: The Honest Answer
Venture capital buys speed for equity; bootstrapping keeps ownership and grows on revenue. Here's how to choose, with real numbers and trade-offs.
Best No-Code Website Builders for Business: Honest Picks
The best no-code website builders for business in 2026: Webflow for control, Squarespace for speed, Wix for simplicity, Framer for design. Prices and trade-offs.
How Do You Build a Small Team as a Startup Founder?
Build a small startup team by hiring for outcomes, delegating results not tasks, and protecting culture. An operator's playbook with real numbers.
How to Deal With Failure and Move On: A Practical Guide
Deal with failure in five steps: feel it, name the lesson, act within 24 hours, and rebuild. Grounded in APA resilience research and lived training.
How Do I Know What I Want to Do With My Life?
You find what you want to do with your life by testing directions and measuring your energy, not waiting for certainty. A practical, values-first method.
Best Daily Habits for Longevity: the Honest Answer
The best daily habits for longevity: daily movement, 7-9 hours of sleep, plants and protein, strength training, and social connection—backed by studies.
How Do I Create a Schedule That Works for My Lifestyle?
Build a schedule around your fixed points first — sleep, training, and work — then block your top priorities into peak-energy hours and review weekly.
Botensten · Venture Studio
Ideas, built fast.
The studio behind BPI, iCharles, Todd & the AI council — idea to clickable prototype in ~5 minutes.
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What the AI & search bots fetch most.
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Building in public — AI, real estate, triathlon, faith. One dispatch when something ships.
Follow the journey.
Training, deals, faith, building — documented daily. Pick a channel.