Morgan Stanley Raises Apple Target to $360 After WWDC

What did Morgan Stanley do with its Apple price target?

Morgan Stanley raised its Apple price target to $360, up from $330, according to reporting from GuruFocus via TradingView. The firm kept its Overweight rating on the stock. It cited expectations that Apple's AI and Siri upgrades could support earlier-than-expected monetization across Apple's ecosystem.

Morgan Stanley said Apple's WWDC presentation pointed to clearer use cases for Apple Intelligence. It also noted the rollout will likely be gradual rather than immediate in scale.

Why did Apple stock fall after WWDC?

Despite the bullish price target revision, Apple shares fell nearly 2% on Monday — their worst single-day drop in nearly three weeks. Stocktwits reported that the sell-off came after Apple gave no definitive launch date for the new Siri AI at WWDC.

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Apple's AI updates to Siri have been delayed multiple times since the company first discussed the product in 2024. Apple's official website states Siri AI will launch "later this year," without a specific date.

What did Gene Munster say?

Gene Munster, managing partner at Deepwater Asset Management, directly attributed the stock dip to the missing timeline. He posted on X: "Craig says Siri AI in beta later this year, which explains the sell off. Investors wanted it in September. That means the real version is likely early to mid 2027."

Munster added: "Craig didn't give any timing updates on the new Siri…most investors expected it to launch this fall, but Apple provided no comfort that it would actually be ready in September."

What devices will Siri AI support?

Apple's website says the new Siri will be compatible with iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. Siri AI will not initially be available in the European Union. New AI features are also not yet coming to China.

Frequently asked questions

What is Morgan Stanley's new Apple price target? Morgan Stanley raised its Apple price target to $360, up from $330, while maintaining an Overweight rating. The firm cited AI and Siri upgrade potential as supporting earlier-than-expected monetization opportunities.

Why did Apple stock drop after WWDC 2026? Apple shares fell nearly 2% — their worst single-day drop in nearly three weeks — because Apple provided no firm launch date for the new Siri AI. Investors had expected a September release, but Apple's website says only "later this year."

When will the new Siri AI launch? Apple's official website states Siri AI will launch "later this year" without a specific date. Gene Munster of Deepwater Asset Management said the real version is likely early to mid 2027.

Apple's website currently lists the new Siri as launching "later this year," with no confirmed date and no availability in the EU or China at launch.