Articles tagged “work by referral”
4 articles · ← all articles
Ohh By The Way by Brian Buffini: Why Referrals Beat Every Cold Lead
Brian Buffini built his business on referrals after landing in America with $93 to his name. I pulled his exact playbook — pop-bys, notes, and the one line you have to say out loud.
7L by Michael Maher: The Book That Confirmed My Referral System Works
I picked this up because I'm in real estate and already work almost entirely by referral. Here's what 7L gets right about turning relationships into business, and why the last three years of my career prove it.
Takin' Care of Business by Buffini & Niego: The Three-Legged Stool
A broker friend handed me this book when my pipeline was all cold leads and no repeat clients. It fixed how I think about referrals, service, and the boring third leg most founders ignore: finances.
Work By Referral by Brian Buffini: Why I Stopped Chasing Deals
Six years into real estate in NYC, nobody had taught me how to actually ask for referrals. This book gave me the exact system — the gift, the card, and the ten names I now call.